Preparation for the first Summer show

Design Competition 2016 - 2017, Home, Uncategorized

In our Inventivety class we were separated into two groups due to the volume of students in our class.

Within our groups we had to come up with three ideas to present to one of the tutors within our class to get ideas and feedback off of it. To create three ideas we split our group into three in which two people were in a group within the group. We then combined the ideas towards the end and explained ourselves to each other.

Screen Shot 2017-05-27 at 17.28.38.png

This work was then placed into a powerpoint presentation in which we loaded it up onto the a large screen for the class to see. We took it in turns to explain our ideas such as colour, layout, props ect.

I thought this was more to just get our ideas flowing for the summer show but i did not quite understand my feedback but i suppose this was just the warm up for the main presentation.



Summer show Final presentation to tutors

Design Competition 2016 - 2017, Home, Uncategorized

So the ideas we created in groups, we had to narrow it down to one idea in each group or combine it from others to present to five of the tutors. For this we were ment to go up as a group but my group were all away due to other things so it was down to me to present and create the idea.

I stuck with my idea because i knew it best over them all and i really like the idea of minimalist dusk as the colours were very settle and the work would have stayed out well on the idea. Unfortuanlty my idea wasnt though in as much depth and another group was chosen.

I found i was stuttering on my words abit but people found it funny. I was annoyed abit that my idea didnt get chosen but its because i didnt explain it well enough and show them exactly how it was but owell. The final winner got chosen and they chose people from each group to help which happened to be me as i was the only one there. Overall it was good to see each others ideas…

Uniform Illustration

Design Competition 2016 - 2017, Home, Uncategorized

So I took my research and the ideas I had seen and took it to my sketchbook.

I started off by drawing out the basic shape for the human form which was a stick man which ive learnt in previous lessons of life drawing.

I then worked on the shape of the clothing thinking of ideas of how it will fit and how a design could fit onto it. I also thought about the colours but not too in depth at the moment as i wanted to mainly see how everything would fit together. The colours are important for the brand though and these will help create the brands identity.



I think the reason I wanted to think about the unifrom is just because customer service is one of the main parts for the succesful hotel and this is the first thing you will notice and pay attention to when looking for that customer service help.

Identity Crown Plaza shoes

Design Competition 2016 - 2017, Home, Uncategorized

I have taken from the uniform to focus on one area of the crown plaza uniform. I have been focusing on the shoes. I think shoes are important and to me they say a lot about you. The Crowne plaza shoes are based around a younger style of shoe that young people were when dressing smart which is the loafer.

Screen Shot 2017-05-26 at 16.50.55.png

The loafer is a prime example which can be worn for smart but also casual and it can really help connect with young people as the uniform becomes more modern. The loafers can be customize and easily worn in different ways with sock or without depending on how the rest of the uniform is shown.


Staff Uniform Research

Design Competition 2016 - 2017, Home, Uncategorized

I have been looking into area to do with the re-branding of the Crown Plaza resort and hotels. One of these areas I was interested in looking at was the Uniform. The uniform for the staff is a big part as not only the staff represent the company on how they act but they also represent the brand on how they present themselves with the uniform.

Unifrom Defined : The distinctive clothing worn by members of the same Organization

I have been analysing the uniforms people have created with more of a creative approach. I have used resources such as Pinterest to find these as its full of creative ideas.

Screen Shot 2017-05-26 at 14.16.53


These uniforms come across very smart with waistcoats and tie for both female and male creating a unisex uniform. The colours are white shirt with a grey and black which combine well together due to the darkness and contrast of the colours. i like this idea for the Crowne plaza as its aimed at up and up and coming business people and by creating a smart environment will add to what they are trying to do.






Screen Shot 2017-05-26 at 14.17.04 This Piece looks at the idea of how I can create my unifrom using illustration. By applying my drawing skills and creating a figurine I can use this to apply clothes to the 2D mannequins to see the outcome and come up with some designs.

Out of the ordinary

Design Competition 2016 - 2017, Home, Uncategorized

For my FMP i have been illustrating the components of the aquaponic process and some of these were the fish. The fish act as a character in my view. I looked at the standard fish and though they seem pretty boring. Everyone knows what a fish looks like at the end  of the day and i decided to use my twist to come up with something a bit different.

I changed the shape and how the bodies of the fish function. My ideas remind me of the deformed from the hills have eyes for example. Imagine if the fish were hit by a nuclear bomb and the after effects made them change…weirddd examples

Screen Shot 2017-05-26 at 13.42.27Screen Shot 2017-05-26 at 13.46.46Screen Shot 2017-05-26 at 13.46.57




CV Exploration Further

Design Competition 2016 - 2017, Home, Uncategorized

A few months later after the task of creating a CV I had a good look at it and was not impressed with it. I had spoken to a few people who have seen a lot of CV’s and I was told mine was not of a good standard and a bit of a mess. I took this on board and worked on recreating it looking at certain areas such as:

  • Layout
  • Type
  • What I had written for example my About me and my skills ect.
  • Sizes
  • And more to draw people in.

I looked at simplifying it and creating order for example with my skills I named them all and then put them into alphabetical order so then it not only shows the skills but it also shows organisation through the arrangment.

Screen Shot 2017-05-26 at 13.26.33

I wrote up my CV in which I then copied it into Indesign for arrangment so I knew I had no spelling mistakes as Im all ways tripping over them and my punctuation.

New Updated CV pdf file : Jonathan D Collingwood CV


Summer Show Catalouge Image Submission

Design Competition 2016 - 2017, Home, Uncategorized

The Summer show is coming close in which we show our work for a wide range of professionals and the public to come and see.

To help show off who we are and what work students are creating a catalogue to show the process  through out our projects with final pieces included.

I chose a range f images which I would like to be seen which can show off my work so far. This does not include my Final major project due to it being created early but it summarises the previous projects which can help to show my potential.

These are the pieces of work I had chosen for my part of the catalogue

on your marks Hale the Bods Logo DevelomentOn your marks Hale Logo DesignOn your marks Jonathan Collingwood PresentationCafe of the future Parent Plant Logo Design Jonathan CollingwoodCafe of the future Parent Plant Development and mix mediaCafe of the future Parent Plant Bag with logo

Idea generation Amazon Design Competition Brief Puppets

Design Competition 2016 - 2017, Home, Uncategorized

One Idea I had for this project was to create a character using puppetry. Puppets can be created in lots of different forms such as stick puppets, hand puppets, string puppets and a lot more.

The idea behind the puppet was to have a character created from the produce which they sold. The fresh puppet which could be given his own identity and could resemble a customer r maybe the person who watched over the produce to make sure its in tip top condition.

Another part of using puppetry was creating the movement. Giving it arms and legs and could even give it moving features to create it more realistic. This can be combined with the film which you can place the puppet in environment such as a park or even a busy area.

I decided against choosing the puppet as it was difficult for me to control due to the weight of the fresh food pulling downwards. The shapes were also different and durability and date they went off was little/short. My interest also was lost in this idea and I decided to end it there and it actually helped me to move onto my next idea.