Crown Plaza Research

D&AD Brief Crowne Plaza, Home, Uncategorized

Crown Plaza hotel wants to go from is corporate image to the image that people can have a greater experience. I have not only been looking at the crown plaza hotel but I have been looking at there hotels within there sector and market to see what they do and how they do it. i have been looking at the experiences they supply and can help you find. The brad and there values which looking at there mission statements which I have noticed they have a few different ones for different parts. Such as for there food, for there rooms and for there experience.

Colour is also a big part as it doesn’t just run through the website but it runs through the hotel. Some of the websites do not represent the glitz and glam which I think could be important for someone who is looking to be a professional. Glitz and glam could create a more relaxed and motivational skill as you feel like your going somewhere.

a couple of examples of there websites, brand logo, and hotels. I believe the interaction with all of these especially the website is important as you dont normally visit the hotel first hand before you stay there.  but anyways…

A few Examples of the hotels I have looked upon are:

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