I have been working on ideas for my logo design for my cosmetic brand i chose to call “Hale the Bods. With my drawings and ideas i took it onto illustrator to try and design the logo as i wanted to use a kind of script style font. I used my Graphic Pallet and tried lots of time over and over again in different ways to try and get the style i wanted. I eventually kept drawing letters over and over again and like them then realise i am not so i have been constantly going backwards and forwardsThis letter H i drew i really like as its free flowing and very natural.I then created some lines I would be able to line up my letters so they would me fairly near enough exactly the same size. A guide.
The letters “H”, “a” and “l” to eventually make up the word hale. I really like these letters and used them to base my other letters on that were tall like a d and the a also for the base of the d.
Some of the letter i found really hard to shape how i wanted them and i spent ages adding anchors and removing them in the right places . I found this very frustrating but i settled with it to come back later as i knew id want to change it again anyways.
I eventually ended up with this sorry about the selection in the way. I then took it apart and tried building it up in different ways. originally i wanted it just in one word but then i changed my mind as it was too long and if i was gunna keep it like that it would have to be more free flowing to lead you across the word.
few adjustments and ideas thinking about how the words like up and even adjusting letter. i also added a colour . I didn’t think the “the” wasn’t that important as the other words but still important so i tried it smaller and also separate it. Not as bold or in its own section.
This is what I’m leaving it as for tonight I have tried reshaping the”B” which flows naturally and looks empowering which are my values. At the moment I’m very fond of my bottom right design and its bold and I like the way the type is split up by colour instead of space. I also like the direction the “the” is in at an angle to give it bit of character. Who know i will do more and probe hate these…time will tell.